The Playtika Rewards loyalty program is an exclusive VIP loyalty program where you can earn Status Points to gain special benefits by using and playing Playtika’s social play for fun games including, but not limited to; Slotomania, Caesars Slots, WSOP, Bingo Blitz, Bingo Rush 2, Vegas Downtown Slots and House of Fun (the “Services”). Creating infinite ways to play. We smash art together with science to bring the most engaging and fully customized game experiences. Our diverse portfolio of games is synchronized across platforms and devices.
**This is one of the many write-ups discussed in our upcoming Weekend Research report, delivered to clients every Sunday.
Playtika (PLTK), which debuted on Friday, is one of the world’s leading developers of mobile games. They own some of the most iconic free-to-play mobile games in the world, many of which are the #1 games in their respective genres, based on total in-app purchases on iOS App Store and Google Play Store for the nine months ended September 30th, 2020 worldwide, according to App Annie. Some of these include:
Launched in 2010, Slotomania is the premier social slots game, with over 1.469M average DAUs in the quarter ended September 30th and a Facebook Supergroup with over 640,000 members as of September 30th. Slotomania offers over 280 original slot machines where players can progress through “SlotoQuests” to earn in-game virtual rewards and virtual coins, as well “Playtika Rewards,” where players earn virtual rewards by playing all of Playtika’s games
Launched in 2010, Bingo Blitz provided a bingo adventure to over 900,000 average DAUs in the quarter ended September 30th. Users progress through various levels in the theme of major global cities and are able to connect with others to earn virtual items and bonuses, including additional virtual coins and power-ups. Within each city, players collect treasures through playing original bingo games that feature an innovative twist to the classic bingo genre.
Launched in 2011, Caesars Slots features over 200 slot games and are developed to have a look and feel similar to those played in casinos, including high roller lounges only accessible to those with a certain amount of virtual coins and a special “Golden Room” that provides players with exclusive features.
Launched in 2012, House of Fun features over 250 uniquely-themed slot games with a standard leveling system where players earn various virtual in-game items, including virtual rewards, bonuses and coins progressing through various missions that are updated regularly.
The company was founded in 2010 and they released their first game, Slotomania, which currently remains the largest game in their portfolio based on revenues. In 2011, they were acquired by Caesars Interactive Entertainment, Inc. Under CIE’s ownership, it continued to expand their portfolio by launching Caesars Slots and by acquiring several games, including Bingo Blitz, World Series of Poker, and House of Fun.
Then, in 2016, it was acquired by a consortium of investors led by Giant Investment Co., or Giant, for $4.4B. Under Giant’s control, it diversified the gaming portfolio, including into new genres, through the acquisitions of games and studios including Jelly Button (2017), Wooga (2018), Supertreat (2019) and Seriously (2019).
“We have primarily grown our game portfolio through acquisitions. Once we acquire games, we enhance the scale and profitability of those games by applying our live operations services and our technology platform, the Playtika Boost Platform. By leveraging this platform, our game studios can dedicate a greater portion of their time to creating innovative content, features, and experiences for players. We also develop new games using our internal development teams and infrastructure, applying learnings from our existing games.”
The Playtika Boost Platform includes:
• Meta-games and monetization events, including tournaments, challenges, and missions.
• Payment systems and payment page optimization tools.
• Loyalty programs.
• Data analytics infrastructure, including business intelligence, simulation, and modelling frameworks and dashboards.
• Tailored user data, including segmentation and grouping, enabling customizable content curation.
57.4% of the company’s revenues are generated by casino-themed titles and 42.6% by casual games during the nine months ended September 30th. During this time, they had 35.2 million average MAUs and 11.4 million average DAUs. Of the games that they have operated for at least five years, they increased revenues of five of them at a compound annual growth rate of 15% or more during the five years ended September 30th, demonstrating that “our games have long-term appeal to users and our ability to increase monetization over time.”
Playtika’s games are free-to-play, and they primarily generate revenues through in-app purchases, including the sale of virtual currency and items. As part of their gameplay, users can purchase virtual items, which enhance and expand their game experience. Players can purchase virtual items through various widely accepted payment methods offered in the games.
The company distributes their games to the end customer through various web and mobile platforms, such as Apple (AAPL), Facebook (FB), Google (GOOG) and other web and mobile platforms plus their own proprietary platforms. “Our revenues through each of these platforms, through our own proprietary platforms, and through other platforms were as follows:”
In the nine months ended September 30th, Playtika generated 76.6% of revenues in North America and 13.0% in Europe. However, their games are played in over 100 countries, and thus, they believe that they have a significant opportunity to increase revenues outside of North America.
Finally, in terms of performance metrics, during the nine months ended September 30th, it had 11.4 million average DAUs, an increase of 15.2% from the same period in the prior year. “We believe that we will be able to continue to grow our user base, including through marketing and advertising, and cross-promoting between our games, including new games that we develop or acquire.”
Playtika Rewards Rules
Acceptance of Terms
The Playtika Rewards loyalty program is an exclusive VIP loyalty program where you can earn Status Points to gain special benefits by using and playing Playtika’s social play for fun games including, but not limited to; Slotomania, Caesars Slots, WSOP, Bingo Blitz, Bingo Rush 2, Vegas Downtown Slots and House of Fun (the “Services”). Registration and membership to the Playtika Rewards loyalty program is automatic and free of charge.
These Playtika Rewards Rules provide information about Playtika’s new loyalty program, its rules, guidelines and important information for your use of the Services either via the web, the social networks or the mobile application.
In these Rules, “Playtika” refers to Playtika Ltd. and its affiliates, which shall mean subsidiaries, parent companies, joint ventures and/or other corporate entities under common control or ownership by Playtika.
These Playtika Rewards Rules are an integral part of Playtika’s Terms of Service and Privacy Policy. Accordingly, by using the Services and playing Playtika games, you automatically agree to Playtika’s Terms of Service, Privacy Policy and these Playtika Rewards Rules (collectively “Playtika’s Terms“) and to be part of our loyalty program. If you do not agree or are not comfortable with any part of Playtika’s Terms, please do not use our Services. By participating in Playtika Rewards you agree to be bound by the Playtika Rewards Rules. If you have any questions or comments regarding Playtika’s Terms, send an email to info@playtika.com.
Playtika reserves the right to modify or revise these Rules at any time, without notice to Members (as defined hereunder). Such amendments will become effective immediately upon being posted at www.playtika.com. It is the Members’ sole responsibility to review the rules, policies and conditions, and remain aware of any changes.
Eligibility
The benefits of Playtika Rewards are solely for players holding a valid active account in one or more Playtika games listed above, and for the benefit of the person listed on such account only (a “Member”). A Member may not allow any other person to access his or her account. Joining Playtika Rewards is automatic for Members that meet this requirement. To become a Member, you must be a natural person, at least 21 years of age and not restricted from gaming. Failure to comply with this condition will result in the closing of your account and the loss of all Status Points accumulated through your use of the Services. Access to the Total Rewards program (as further described below) is restricted to persons who are non-residents of the U.S. and Canada, who are under the age of 21 or persons restricted from gaming. Therefore, if you use the Services in connection with the Total Rewards program, you represent and warrant that you are a resident of the U.S. or Canada, you are 21 years of age or older and not restricted from gaming.
Reward Credits
As a Member you are entitled to link your Playtika Rewards loyalty program to the Caesars Entertainment Services, LLC Total Rewards (“TR”) loyalty program. To link your game account to the TR program, Member must have an active, valid account in any of Playtika’s games listed above. You certify that you are a resident of the U.S. or Canada, you are at least 21 years old and acknowledge and agree that your participation in the TR program, is subject to the TR program Rules located at Total Rewards website (“TR Rules”). If you become a TR member and use the Services to perform qualified in-app purchases, you can accumulate Reward Credits which may be exchanged for items, services or experiences (each a “Reward”) offered by Caesars Entertainment or any of its affiliated companies through the TR program.
You are solely responsible for reading and understanding the TR Rules and any related terms and conditions thereof. Playtika is not responsible for the terms and conditions of the TR loyalty program and bears no responsibility to you for any such unread, misread or misunderstood terms. Playtika makes no guarantees as to the availability of any Reward. You hereby agree that Playtika shall have no liability to you as a result of participating in the TR loyalty program. Your participation in the TR loyalty program, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and Caesars Entertainment Operating Company, Inc. or any of its affiliated companies and solely at your own risk. You hereby release Playtika (and its affiliates, officers, directors, agents, subsidiaries, and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such dealings or as the result of participation in the TR loyalty program.
Accumulating Status Points
Status Points are used to reach progression between Playtika Rewards statuses. There are 7 different Playtika Rewards statuses: Bronze, Silver, Gold, Platinum, Diamond, Royal Diamond and Black Diamond. As you progress to a higher status, you will receive greater benefits and gifts. Your status at Playtika Rewards will be determined according to your game history based on your Status Points accumulation, except for Black Diamond Status, which will be based on the Status Points accumulated during the preceding calendar year and will remain valid until the end of the following calendar year. You can check your status, its expiration date (for Black Diamond Status Only) and your benefits by clicking the ‘Playtika Rewards’ tab through the ‘Playtika Rewards’ icon in the Lobby.
Once your initial status is set up, you can progress to a higher Playtika Rewards status and earn greater benefits. Status Points are earned by leveling up as you play and enjoy our games, special occasions and on every official coin package you purchase. Bigger coin packages reward you with more Status Points. The Status Points you receive from purchasing coins also increase as you move up in status. Please note that purchasing coin packages must be done within the game on mobile app, web via Facebook, or other social platforms offers.
If you are using the Services by using ‘Facebook Connect’ your status at Playtika Rewards and the Status Points accumulated by you in any of our games will be equal in all platforms and games. However, if you are not using the Services by using ‘Facebook Connect’ your status at Playtika Rewards and the Status Points accumulated by you in such games and/or platforms shall be specific for such game and/or platform.
Status Points are NOT and WILL NOT be awarded or earned in any way related to or based upon the outcome of any game you play during your use of the Services.
In order to find out how many Status Points you need in order to reach the next Playtika Rewards status, you can click the ‘Playtika Rewards’ tab through the ‘Playtika Rewards’ icon in the Lobby. That’s where you will see how many Status Points you have already gained out of the amount of Status Points required for the next status. All amounts are per calendar year.
The Bronze Status is reached automatically when playing any Playtika games and shall remain effective as long as a Member earns between 0 and 149 Status Points.
To reach Silver Status a Member must earn between 150 and 3,999 Status Points.
To reach Gold Status a Member must earn between 4,000 and 29,999 Status Points.
To reach Platinum Status a Member must earn between 30,000 and 249,999 Status Points.
To reach Diamond Status a Member must earn between 250,000 and 1,999,999 Status Points.
To reach Royal Diamond Status a Member must earn between 2,000,000 and 7,999,999 Status Points.
To reach Black Diamond Status a Member must earn more than 8,000,000 Status Points in one calendar year.
Playtika may decide upon its sole discretion to add additional statuses and/or modify the eligibility criteria to the above mentioned statuses. Playtika may adjust status and/or Status Points upon a determination of error, computer malfunction, fraud or any other discrepancy.
As you reach a higher Playtika Rewards status, the amount of Status Points you earn in any Status Points generating events increases as follows:
| Playtika Rewards Status | Status Points Multiplier |
| Bronze | X1 |
| Silver | X2 |
| Gold | X3 |
| Platinum | X4 |
| Diamond | X5 |
| Royal Diamond | X6 |
| Black Diamond | What happens in Black Diamond stays in Black Diamond |
Please note that you cannot redeem or cash out your Playtika Rewards Status Points in any way. Only Reward Credits may be redeemed, as described in the TR Rules above. Status Points have no cash value. Status Points and Reward Credits are specific to each account and are not transferable to any other account.
If a Member remains inactive for a period of time 6 months, Playtika reserves the right to prevent the Member from enjoying the benefits of his/her status.
Termination
In the event you or Playtika terminate or suspend your account (including, but not limited to, suspending your ability to purchase, redeem or consume Status Points or Reward Credits) and/or your access to our site and/or Services at any time, including for breach of the Playtika’s Terms or otherwise, your access to the Services will be disabled and you will forfeit all Status Points that you have accumulated. Playtika is in no way liable to you for the effects of any termination or cancellation of your use of the Services or the Status Points you have accumulated.
Playtika reserves the right to deny anyone participation in Playtika Rewards or terminate anyone’s participation in Playtika Rewards at any time in its sole discretion without recourse.
If any Member fails to comply with Playtika’s Terms in any manner, including violation of these rules, fraud, misrepresentation, improper conduct, violation of laws or if any Member is or should be excluded from playing, as shall be determined by Playtika in its sole discretion, Playtika may terminate the Member’s participation in Playtika Rewards. In lieu of termination, Playtika may, at its sole discretion, demote the Member’s account status or prevent him/her from the associated benefits of the status, but permit the individual to play.
General Terms
All decisions regarding the interpretation of the Playtika Rewards Rules, eligibility, Rewards and benefits accumulation, etc. lie solely with Playtika whose decisions are final.
Playtika reserves the right to modify or cancel Playtika Rewards at any time, for any reason, upon its sole discretion.
THE SERVICES ARE PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS, IMPLIED OR STATUTORY. WITHOUT LIMITING THE FOREGOING, PLAYTIKA, CAESARS ENTERTAINMENT INC, AND THEIR RESPECTIVE AFFILIATES, SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS AND LICENSORS (COLLECTIVELY, THE “PLAYTIKA PARTIES”) EXPLICITLY DISCLAIM ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. THE PLAYTIKA PARTIES MAKE NO WARRANTY THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON A SECURE OR ERROR-FREE BASIS. THE PLAYTIKA PARTIES MAKE NO WARRANTY REGARDING THE QUALITY OF ANY REWARDS, PRODUCTS OR SERVICE OBTAINED THROUGH THE SERVICES.
If any provision of these rules is deemed invalid or unenforceable by law or regulation, such provision shall be deemed void only for the specific jurisdiction at issue, but all other provisions will remain in full force and effect.
In case of conflict or discrepancy between the English language version of these Rules and the translated versions in all other languages, the English language version shall prevail.
No director, employee, consultant, agent, supplier, vendor or partner of Playtika or any of its group of companies or its directors, employees, consultants, agents suppliers, vendors or partners is eligible to receive any benefits or gifts directly or indirectly, by participating in the Playtika Rewards or the TR loyalty program. This restriction also applies to relatives of such persons and for this purpose ‘relative’ includes, but is not limited to, any of a spouse, partner, parent, child or sibling or another individual residing in such person’s household.
Playtika Rewards House Of Fun
You hereby agree to receive any communications or advertising from Playtika regarding this Playtika Rewards Rules including by electronic mail and SMS. Should you wish to “opt-out” of receiving communication from us at any time please let us know by sending an email to:info@playtika.com
Members agree to allow Playtika the unconditional use of their name and likeness for promotions, advertising and announcements without compensation, consideration, notice, review, or further consent.
Playtika Rewards Code
Playtika Rewards is a trademark owned by Playtika Ltd. Total Rewards and Rewards Credits are trademarks owned by Caesars License Company, LLC and used with permission.